Applied Generative
Most AI projects stall between idea and reality. I close that gap, architecture, build, and deployment, done properly.
Where I come in
These are the conversations that usually lead to working together.
Most AI projects stall between demo and deployment. I bridge that gap, handling the architecture, integration, and reliability work that turns a prototype into something real and maintainable.
Documents, sensor readings, logs, unstructured text, valuable data with no pipeline extracting insight from it. I build the systems that change that.
You don't need a roadmap full of buzzwords. You need someone to look at your actual operations and tell you honestly where AI creates real value, then build it properly.
An agency delivered something templated that didn't fit your context. Or you got a quick pilot when you needed a real custom system. Or someone built it and disappeared. I work differently, directly, custom, and with full handover every time.
The process
We talk through your challenge, existing systems, constraints, and what success actually looks like. No commitment required, just an honest conversation.
Clear scope, realistic timeline, iterative delivery. I keep you involved at the right moments without drowning you in technical detail.
Production deployment, documentation that makes sense, and a handover that doesn't leave your team confused. No lock-in. No black boxes.
Services
Outcomes, not just systems.
Fast, focused validation of your AI idea. You walk away knowing if it works, and exactly what it takes to scale it.
AI-powered tools your team will actually use. Document processing, smart search, workflow automation, built around how your business actually operates.
End-to-end AI systems built for real load, real data, and real users. Integrated into your stack, tested, documented, and handed over clean.
Connect AI to your existing systems, CRMs, ERPs, databases, APIs. No rip-and-replace. Just intelligence layered where it creates value.
A senior technical mind before you commit to a build. Architecture review, vendor assessment, AI roadmap. Straight talk, no agenda.
Expertise
I don't do everything. These are the areas where I've shipped real systems.
RAG pipelines, agentic workflows, LLM integration, prompt engineering, and document intelligence. Designed for production environments, not research experiments.
Time-series analysis, anomaly detection, and predictive maintenance for complex industrial equipment and operational systems. Built for environments where failure has real consequences.
Multi-modal AI systems spanning computer vision, natural language, and combined data sources. Object detection, visual inspection, semantic search, classification, shipped as production systems, not standalone models.
Full-stack AI-powered applications, internal tools, and deep system integrations. Built to fit your existing architecture, not to replace it. Delivered as products your team can own and scale.
About AG
AG is the practice of Ahmed Ghonaim, an AI systems architect specialising in applied AI delivery, based in Italy and working with clients across Europe and beyond.
The focus is simple: applied AI that delivers measurable results, not in ideal conditions, but in the complexity of real business operations.
What sets this work apart is the combination of deep technical execution and business fluency, the ability to understand what an organisation actually needs, architect the right solution, and deliver it end to end. No research projects. No generic templates. No handoffs.
AG stands for Ahmed Ghonaim. And for Applied Generative — AI that is practical, applied, and generative of real business value. Not theoretical. Not hype.
FAQ
Both technical and non-technical clients. On one side: business founders, operations leads, and product teams who need someone to bridge the gap between a business problem and a working system. On the other: technical teams and companies with full AI units who need senior engineering capacity, an independent architecture opinion, or a specialist for a specific problem domain. If you have a real problem and need it solved properly, we can likely work together.
Every engagement starts with a discovery conversation to understand the problem, the existing systems, and what success actually looks like.
Fast, focused exploration to validate the idea and define what a real build requires.
A scoped, well-defined system built and deployed to production standard.
End-to-end delivery with integrations, infrastructure, and complete handover.
Timelines are scoped honestly from the start. Regular check-ins throughout, so you're never in the dark about progress.
All client work is covered by NDA as standard. Every system, model, and codebase built for you is yours. I retain no rights and reuse nothing. On data: I operate under European privacy standards and GDPR compliance by default. Your data stays yours, handled with the governance expectations of regulated industries. I don't do research projects or open-ended exploration. Every engagement ends with something deployed, documented, and fully owned by your team.
Every engagement is scoped with clear, agreed acceptance criteria before any work begins.
If the delivered system does not meet the agreed acceptance criteria, you do not pay. Simple as that.
Before work begins, we define together what success looks like: functionality, performance benchmarks, integration requirements. That definition becomes the contract. No ambiguity, no moving goalposts.
This is not a guarantee built on small print. It is how every engagement is structured, around clear expectations and honest delivery.
The first step is a free discovery call. No commitment, no pitch.
A 30-minute conversation to understand your problem and whether there is a genuine fit.
If there is a fit, you receive a scoped proposal with timeline, acceptance criteria, and a fixed engagement structure.
Once aligned, work begins, with full transparency from day one.
No obligation after the call. If it is not the right fit, you will know that too, honestly.
Contact
Whether you have a detailed brief or just an early idea, I'm happy to have an honest conversation. No pitch. No pressure.